We conduct primary research—both desk research and by attending B2B events, working with researchers who have a background in STEM, then supply detailed reports on findings.

We identify events whose target audiences align with your market strategy. This is done with the help of industry analysts, trade associations, our own networks plus desk research or event attendance. We analyse the information from organisers applying our event expertise to assess suitability and to assist you in event planning and negotiation stages.

We then add a deeper layer of research contacting past exhibitors, sponsors and speakers of those events to obtain insights and experiences of past events. This can include their feedback on quality of organisation, attendee numbers, audience profile and effectiveness, in order to ensure your B2B event marketing activities will be more precisely targeted.

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