So in what way could event evaluation be of benefit to your business?
Here are some possibilities:
- Save time and resources in covering events you would like assessed, gaining market intelligence and competitive insights
- Ensure accountability – Get independent analysis on the events you already participate in
- Help to determine whether your event objectives are being met by your current schedule
- Monitor competitor event activity in more detail
- Understand better who attends specific events, and assess new potential markets
- Determine the suitability of an event for your product launch before commitment