So in what way could event evaluation be of benefit to your business?
Here are some possibilities:
- Save time and resources in covering events you would like assessed, gaining market intelligence and competitive insights
- Ensure accountability – Get independent analysis on the events you already participate in
- Help to determine whether your event objectives are being met by your current schedule
- Monitor competitor event activity in more detail
- Understand better who attends specific events, and assess new potential markets
- Determine the suitability of an event for your product launch before commitment
Find out how
The number of B2B events available to participate in is growing rapidly and is providing more choice to marketers. It can be increasingly difficult to determine which events are worth the time and investment.